A sophisticated vendor matrix that measures qualitative as well as quantitative factors ranks Broadcom as the leading supplier of GPS chips worldwide.

SiRF Technology and Texas Instruments came in second and third in the GPS Integrated Circuit Manufacturer Vendor Matrix, developed by ABI Research based in Oyster Bay, New York, with results announced today (March 12, 2009).

Rather than measure one or a few market metrics, such as unit or dollar volume and market share, the Vendor Matrix is designed to provide a fuller understanding of vendors’ positions in specific markets. The matrix assesses vendors endors on the key parameters of “innovation” and “implementation” across several criteria.

Broadcom ranked first in implementation and SiRF in innovation.

The ranking of the other top 10 spots on the GPS IC vendor matrix is as follows:

3) Texas Instruments Inc

4) Qualcomm Inc

5) STMicroelectronics

6) u-blox AG

7) Atheros Communications Inc

8) Infineon Technologies AG

9) Atmel Corporation

10) MediaTek Inc

More information:

http://www.insidegnss.com/node/1379